TDC always designs based on the previous, current, and foreseeable future, and forecasts a brand outlook as prototype designers. This practice leads us to develop a design system, a kit of parts of architectural elements, communication elements, and furnish-finish that makes a physical environment and provides guidelines on how we should do it. It is a tool for a brand to control growth, ensuring the rollout program can be applied consistently, no matter where, how, and who is responsible for executing it.

We are proud that our guidelines have helped many top global brands grow worldwide.

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