Krispy Kreme

Graphic Activation Program 

Showcasing the Largest Doughnut Shop in The World

Demolition had already begun on their flagship store in Fisherman’s Wharf, San Francisco, when Krispy Kreme realized that they did not have a strong design that could express their local and international culture.

Our design team quickly developed hand-sketched ideas that incorporated the brand’s historical assets and unconfirmed brand elements, as well as international design elements that were not well documented.

The result was amazing. Our team of interior designers, product designers, graphic designers, project managers were able to hit the highest mark with the client. The project opened with nearly all essential communication elements on time and on the budget, within 90 days from first meeting to opening.
Collab Partners >
Krispy Kreme Architecture Team, Krispy Kreme Marketing Team, Krispy Kreme Franchise, JBI Industries, Studio D / VGS

The Design