Wayback Burger

Environment Design / Prototype Design

Respect The Way!

When a client isn’t sure of their identity, it can be hard to communicate their brand to the market. When Wayback Burger came to us, they wanted a strategy but needed soul searching. The decision was to keep the name Wayback, as it had represented great burgers that customers love.

The outcome is to position Wayback Burger as an American Brand that represents an American Value: Respect the Way! This positioning allowed the name to lean towards expression of culture at a certain period. This positioning is expressed in a fresh, young and energetic way, with the appreciation of how a familiar American Eatery looks and feels.

Collab Partners
Wayback Burger, VGS/Studio D

International Rollout: Marroco, Netherland, Japan, Malaysia.

The Strategy