Kentucky Fried Chicken

Experience Positioning and Prototype Development, Legacy Brand Refresh

Next Chapter:
Colonel Sanders, The Greatest Showman

Throughout the history of updating, maintaining and living in the KFC world, one thing is undeniable: The Colonel is the star of this brand.
As we were presented with the idea of “great showman” by KFC marketing team, excitement transpired: this is the opportunity to showcase BOLDNESS! Nothing more iconic than the bucket should be showcased as the heart of the whole dining experience.

And how about a big, bold expression of red/white stripes and the Colonel icon to remind you that Harland Sanders is the real first Celebrity Chef to ever exist?
Fast Company might not like the expression, however, the success story of this prototype speaks for itself. Double-digit sales increases occurred!