Jack in the Box

Graphic Communication and Localization Program 

Different Rules

Jack in the Box recently developed an architectural design prototype and brand new “Different Rules” communication strategy. Based on positioning, requirements, and communication vehicle, we developed localization and personalization. The idea is to have a library of expression that is not based on one tone, but an entire “no design” language, bound by strong architectural design and communication content.

Collab Partners
Jack in the Box team, VGS/Studio D