Coca Cola

Retail Design Strategy, Flagship

For Millennials Before Millennials

This design is almost 10 years old, but it still looks relevant to the world we live in today. Although it did not win the design project competition, part of this design was spotted in a department store in Vancouver, Canada during the 2010 Winter Olympics.

We believe that this design answered all the aspects of the brief, highlighting the millennial lifestyle and how the connection to this “future generation” is the key to success in retaining brand relevancy, years before the term millennial became popular.
Collab Partners >
A&W Canada Team, FRCH Department Store  Design Team