Chick Fil A
Brand Activation Strategy and Innovation, New Experience Curation, Technology Infusion
Cultural Re-branding
Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one-of-a-kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.
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Chick Fil A Design Team, VGS Engineering, Smarty Pants, Studio D Team
Chick Fil A Design Team, VGS Engineering, Smarty Pants, Studio D Team
