Busch Garden Dubai
Food and entertainment venues experience strategy![](https://freight.cargo.site/t/original/i/51d0ef02288303d5798478966feb1a50b9aac08ece55af582afa77afb7cc0451/shamu.png)
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![](https://freight.cargo.site/t/original/i/40dbe92ac23d209705dc5e9812891856ed216b3a4d5ac684f4ff59260058929e/Base-Camp.png)
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![](https://freight.cargo.site/t/original/i/18df3fb5d78f135b9d7fd0283f2a0b7f1cb78c8bd25e0c8cfc3f2ebac8699852/JazzViewOne_flat.png)
![](https://freight.cargo.site/t/original/i/f846cfe72f3567d6c377aa48cf34330baf18e8c9550435387d2c4d1293c704fe/Seaworld_Modern-Diner_flat.png)
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![](https://freight.cargo.site/t/original/i/706a75ae485501abceac1506f6fa7a4c251d183330f2a942ca9ff13e4abc9d6c/interior_ItalianBakery.png)
![](https://freight.cargo.site/t/original/i/711fd7be8db0b468b4832e4b46d89c18c73c5f7cee47171573db9fd7c16b6ae2/Legends-One.png)
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The Project of a Lifetime
A dream project and a career highlight! Just before the economy collapsed in 2008, the United Arab Emirates and Busch Gardens were planning an almost surreal theme park to be located on the man-made Palm Islands.FRCH was tasked with designing a food service experience strategy, together with PGAV, a theme park designer. The outcome was a Shamu-shaped island that would be the dining and entertainment destination in this theme park for regular, VIP and VVIP customers from the moment they planned their visit.
This project was a total dream, since the requirements were to come up with the impossible; something that no one has ever done, and push it to a fantasy-like experience for almost 100 food and entertainment venues.
Collab Partners
PGAV, Busch Garden Dubai, FRCH Design Worldwide Specialty Theme Department